puff Monday March 14th

*Let* Them Pull It Over Your Eyes --
Wool Is Your Best Choice
When it comes to treating yourself to the best bedding possible � and thus the most optimal sleep experience � I fully recommend wool.

Wool provides the perfect four-season comfort no matter where you live. That's because wool is naturally thermo-regulating � it's insulating in the cold, and cool and breathable when it's warm.
With wool, you're assured that you'll never be too hot or too cold.

Wool breathes naturally. When compared to other natural fibers as well as synthetics such as polyester, you'll discover that wool offers unmatched breathability and comfort.
Wool is hypoallergenic, so when encased in all-natural cotton coverings, people with even the most sensitive skin, including those with fibromyalgia, can enjoy the soothing benefits.
Wool is a sustainable, ecologically-friendly resource. Unlike the impact of harvesting other natural bedding materials such as down, sheep continue to live long healthy, happy lives.
Plus, since wool is naturally flame-resistant, you can always feel safe knowing that you and your loved ones will always be safe. Even if you hold a match to wool, it will self extinguish in moments.
In addition, wool has an unmatched natural resilience � holding its crimp and loft longer than any other filling.
And, since wool regulates your body's temperature, you never sweat AND since it wicks away moisture and dries extremely quickly, it naturally doesn't provide an environment for dust mites to live in.
The benefits of wool are wound up in its natural scientific properties�

The Science of Wool:
A Good Night's Sleep Is Closer than You Think
In recent studies, wool has been proven to outperform both synthetics and down. Dramatic results demonstrated that wool bedding such as comforters and pillows:

Breathes more naturally than any comparable synthetics, so you reduce the thermal stress on your body AND avoid creating a hospitable environment for dust mites�
Increases the length of your REM sleep � meaning you benefit more deeply from this vitally important stage of sleep every night�
Helps create the most optimal body temperature � the body gets to a comfortable sleeping temperature more quickly and stays there longer.
And, if that weren't enough, recent studies have shown that the resting heart rate of people who sleep under wool versus those who use synthetics is 20 beats per minute less � creating a more restorative sleep experience from beginning to end.

But, before you rush to the store, you must know that not just any wool will do for your comforters and pillows�

Don't Be Fooled�
All Wool Is NOT Created Equal.
"Wool is wool, right?"

Wrong! Just as with any other fabric, natural or synthetic, there are good options and not-so-good options. Plus, there's a wide range of quality. Just as you discovered with down and other types of bedding, not all wool is created equal.

To make sure you are getting all the benefits you need from your comforter and pillows, it's critical that you know exactly how the wool has been handled, treated, and processed. For starters, you'll want to find an all-natural 100% handpicked virgin wool that has not been treated with any harmful chemicals or additives.

Many wool producers use a process called carbonization to clean their wool. This process uses sulfuric acid to remove naturally-occurring vegetable matter that gets knotted up in a sheep's wool.

As you can imagine, sulfuric acid can present real problems for people with skin or air sensitivities.

You want to find wool that has undergone an all-natural cleaning process. Optimally, that cleaning process would only use biodegradable soaps. Not only does choosing wool that's been naturally cleaned avoid the possible ill effects of carbonization, but it makes sure you get wool that has its natural lanolin intact.

Lanolin is a natural oil found in wool that gives it its soft and supple character. Harsh treatments like carbonization and sulfuric acid strips away the wool's natural lanolin content leaving it rough and coarse.

Where can you find all-natural, handpicked 100% virgin wool that has not been treated with chemicals or additives?

100% American Wool
Your Smart Choice for Comfort & Sleep
I want you to have the best sleep possible.

That뭩 why I scoured the world to find the best quality wool comforters, pillows and mattress pads for you.

Made in a traditional Midwestern woolen mill that's been in constant operation since 1894, our pillows, comforters (and even dog beds) offer you what I believe to be the undisputed best in excellence and value.

Using the exact same simple and all-natural techniques for over 100 years, the mill creates some of the world's finest bedding using all locally-sourced and hand-selected wool.

Unlike other wool bedding, ours:

Uses only the best grade of wool for pillows and comforters. With three main grades of wool � fine, coarse, and medium � it's important you make sure you choose a medium grade for your bedding.
Fine is great for clothing and coarse is ideal for items such as rugs. But, medium grade is perfect for warmth, loft, durability and comfort.
Uses all-natural cotton coverings to guarantee superior quality through and through.
Uses locally produced wool. Rather than importing wool from overseas, the mill believes in supporting local ranchers and farmers.
In addition, our comforters are hand tied every nine inches. Other natural materials such as down never seem to be where you want them. Over time, they'll slowly migrate to the edges of your comforter and pillows or ball up in odd locations.
Because the wool in 100% American Wool doesn't migrate, you can be assured that the wool � and the warmth and comfort � will always be where you need it when you need it.

Is never treated with harmful chemical processes like carbonization and sulfuric acid.
Plus, the mill we get our wool from is one of the only mills in America that does not use spinning oil on its equipment. Spinning oil is used to prevent the potentially dangerous static electricity build up on the machinery that cleans and cards wool. The problem is that spinning oil makes wool tacky.
Our mill uses a special traditional technique that naturally keeps the humidity in our processing rooms at 80% - with such high humidity there is never a need for oil because there is no static electricity build up � and the mill has been running some of these machines since it opened in the late 1800s.

As you can quickly see, our wool comforters, pillows, mattress pads and dog beds not only offer you the sleep support you want, but every one is backed by a rich tradition of excellence that you really deserve.

Now, make the right choice to sleep like a baby. I guarantee...

Your Body Will Thank You
When it comes to optimal comfort, health and the highest quality sleep, it's vitally important you take the time to create a welcoming and relaxing sleep environment.

To assure yourself of the best and most restorative sleep possible, do yourself a favor and choose wool. With the potential dangers of synthetics and the shortcoming of other natural materials like down, there simply is no better all-natural solution than wool.

When you experience the unmatched benefits of sleeping under a 100% handpicked virgin wool comforter and rest your head on a soft and supple wool pillow encased in all-natural cotton, you'll finally know what a good night's sleep really feels like.

From your very first night, you'll sleep soundly with the peace of mind, four-season every-moment comfort and sensuous full-body enjoyment that can only come from wool.

Treat Yourself to Your Best Sleep Ever � Today�
I cannot stress enough how important quality and quantity sleep is to your optimal health. Unless your sleep is perfect each and every night, now is the time to take this simple step toward your best sleep ever, and the tremendous benefits it offers you.

The investment is miniscule compared to the costs and hazards of fatigue from sleepless nights.

Why wait for a better night's sleep? Get your sleep solution today.

And while you're at it, remember a wool pet bed for your devoted 4-legged friend.